Building a Brand without Spending a Bundle by LaKesha Womack

Synopsis:

Whether building a brand for a corporation or for your personal marketing, it can be difficult to create an effective strategy without using a lot of resources (time and finances). This book from Business Consultant and Marketing Strategist LaKesha Womack will guide you through the process of creating a cohesive image, identifying your target market and crafting your message. Not only will you explore using traditional marketing techniques but you will also identify which social media methods can benefit your brand.

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